Sterling Bank Launches One Woman initiativeWomen from all walks of life in Nigeria converged in Lagos on International Women's Day to witness the launch of one of the most prestigious propositions for women in the country, ‘One Woman’, courtesy of Sterling Bank Plc. The launch of the new proposition which was in commemoration of the International Women’s Day is designed to empower women to achieve their potentials.
The world class event which held at Oriental Hotel, Victoria Island celebrates the versatility, beauty, intelligence and strength of women. Kelechi Amadi-Obi, a multi award winner, renown photographer and artist of international repute with unique style was present to capture the memorable moments thrilling guests to a reinvention of photography .
Mr. Henry Bassey, the Bank’s Chief Marketing Officer in an interview with reporters had explained that to add glamour and color to the event, the first 100 guests at the event would have themselves painted by notable artists and would be given a special portrait of themselves courtesy of the Bank.
A health check programme was also organized throughout the week for staff and female customers at some of the Bank’s branches nationwide as part of activities lined up to celebrate the International Women’s Day. He added.
With the launch of this flagship female proposition, Sterling Bank has indeed made a statement - that the International Women’s Day celebrations are not only paramount as a chance to reflect on the triumphs of women, but also to enrich the lives of women.
Specifically, One Woman is designed to make the women of the past proud; the women of the now, inspired, and provide the women of the future with hope. The programme which was aptly themed ‘Living a Legacy’ challenges everyone to celebrate the women in their lives as the foundations of our communities and challenges women to make great impact in the lives of those around them.
The staging of this global event – the launch of the One Woman - today, being the International Women’s Day also underscores the importance of women to the Bank and the need to celebrate the enduring legacy and accomplishments of women in education, business, science, art, medicine, public service, athletics, and every other field where they have made our world and our country a brighter and stronger place for us to live and work in harmony.
According to the Bank, “the programme is designed to honour the legacies of women of the past, those who stood up for change and fought for the rights that we live and enjoy today; the women of the present who toil night and day to support the family and those women around the world who use their voice to help make the world a brighter place for women; and the women of the future who will continue to champion women’s voices and causes to neutralize barriers and keep alive the achievements and plights of women in our society and the world at large.
Under the One-Woman proposition, the Bank has developed unique value propositions tailored specifically for women. The value proposition comprises of an array of different value-add offerings to meet financial, business and personal needs of women in Nigeria and to foster support by providing platforms for women to support other women.
Some of these offerings include the Sterling Maternal Medical Finance (SMMF) available to women for peculiar medical treatments like fibroid; customized debit cards with a bold feminine touch that would provide cardholders access to discounts for spas, makeover services, and furniture/household items at select outlets; discounts on lending rates of all existing retail loan products (e.g. personal loan, asset acquisition loan, MSME loans,) for women and Womenpreneurship, a capacity building programme for young women.
Others include internship opportunities and job shadowing schemes for Young Women with access to the MSME academy for free or at a discount. Free annual health checks for women the entire week of the International Women’s day in selected Sterling Bank branches is also offered as part f this timely proposition.
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